How do you get started with synthetic users, without overcomplicating things?

The good news is that you do not need an AI lab, but you do need a bit of a plan and some guardrails. So let`s pick a simple way to begin.

Step 1. Pick a high-level journey. For example;

• First demo request

• Free trial activation

• Enterprise renewal conversation

Do not try to model everyone. Start where better insight will clearly move the pipeline or support retention.

Step 2. Create your synthetic users with real data

Feed them with information such as;

• Recent customer interviews or call transcripts

• Win/loss analysis notes

• CRM notes on pains, objections and triggers

The goal: Your synthetic users should reflect patterns you already see, not invent something fictitious.

Step 3. Integrate the synthetic users/personas into one existing workflow

For example;

• Add a synthetic user check step into your campaign brief template

• Have product marketing run new messaging through synthetic buyers before finalising enablement

• Get the content team/creators to pressure test 1-2 content pieces per month

Try to keep the process lighter in the beginning so that it does not overwhelm and become another defunct and unused tool.

Step 4. Compare synthetic insight with real-world results

Over time ask your synthetic user/s questions such as;

• "When the synthetic CFO hated this, did the real CFOs ignore it too?"

• "When synthetic ops lead flagged confusion, did we see that in the support. tickets?"

This is important as it helps with calibrating your synthetic users instead of blindly trusting them.

Ready to get started? Contact us for a 30 minute consultation.